About Us
The Best Treats in Jacksonville, FL

About Us
At Brownie Points LLC, we believe birthdays—and every special occasion—should be bold, beautiful, and absolutely delicious. Based in vibrant Jacksonville, Florida, our bakery is your go-to destination for creative custom cakes, crave-worthy party treats, and unforgettable desserts that make every celebration sweeter.
From whimsical birthday cakes and cute heart cakes to elegant wedding cakes, colorful bento boxes, and surprise-filled gender reveal creations, we bake joy into every bite. We also serve up chocolate-covered treats, cakesicles, cookies, and more—perfectly designed to wow your guests before the first bite and leave a lasting impression long after.
Whether it’s your kid’s first cake smash, your big day, or a “just because” dessert craving, every order is made with love, laughter, and a sprinkle of imagination.
We’re more than bakers—we’re artists with an oven.
Our Story
Brownie Points started as a small kitchen passion project, born from late-night cravings and a love for making people smile. What began with a tray of gooey brownies has grown into a thriving local bakery known for unforgettable designs, rich flavors, and top-tier service. We’re proud to be a family-run business that’s as warm and welcoming as the treats we make.



What Our Customers Are Raving About

"The cutest heart cake ever! Everyone at my party asked where it was from. So perfect!"

"Brownie Points nailed our wedding cake. Beautiful, moist, and unforgettable!"

"Those bento boxes are a total vibe. Sweet, creative, and exactly what I needed for my bestie's birthday!"

"Obsessed with the cookies. Soft, flavorful, and decorated so beautifully. Will order again!"